Visit Guernsey highly commended at awards in London

Guernsey official tourism body has won second place at the international Travel Marketing Awards for its Liberation 80 campaign.

Visit Guernsey said it was proud to put the island "on the global map" after it was shortlisted for the Best Use of Content marketing category.

The company said its Liberation 80: Keeping Our War Stories Alive focused on Guernsey's wartime history, which involved historians, local experts and "well-known" content creators.

The campaign reached more than 3.3 million people via social media and generated more than £5m in media value, bosses said.

It added it was the only team out of 163 entries to receive a "highly commended" recognition from the judges at the event in London.

Lead marketing officer Zoe Gosling said team members were proud of their achievements.

She said: "To make the shortlist and be in the room with the best in the business was a triumph.

"We were the only team on the night to be awarded a highly commended - a clear nod from industry leaders that this work made an impact."

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