Market 'not attracting shoppers' after £12m refit

Martin Heath
BBC News, Northamptonshire
Kate Bradbrook
BBC News, Northamptonshire
Reporting fromNorthampton Market
Kate Bradbrook/BBC Hung Vo wearing a grey cap, a grey anorak and a black scarf looking at the camera while standing under a blue gazebo. There are displays of fruit to his right, including oranges, apples and plums. There are market stalls behind him.Kate Bradbrook/BBC
Fruiterer Hung Vo said the council was not looking after the traders

Traders at a market which underwent a £12m refit say they are still not getting enough customers - six months after it reopened.

New Italian-built stalls were installed at Northampton Market, alongside a water feature and new paving and seating.

Stallholders had to relocate to a car park on the edge of town for 20 months while the work was carried out.

One of them told the BBC that West Northamptonshire Council had not honoured its promise to "look after" the traders.

Kate Bradbrook/BBC Market with white-roofed stalls in rows. A person wearing grey clothes and a grey cap is walking across paving stones towards the market. There are shop buildings around the market. There are many clouds in the sky.Kate Bradbrook/BBC
The refurbished market reopened in September 2024 after a 20-month closure

Traders said they were full of hope for the first few weeks after the 900-year-old market re-opened.

Dennis Vanko, the owner of a customised gifts stall, said: "The beginning was really good, for the first two or three weeks, people came to have a look at what's been done at the market."

Kate Bradbrook/BBC Dennis Vanko with short brown hair and beard wearing a dark-coloured cap and brown fleece. He is smiling at the camera alongside yellow and white personalised number plates displayed on the side of his market stall.Kate Bradbrook/BBC
Dennis Vanko, who sells customised gifts, said the council needed to find "something special" to bring customers in

He added that he really liked the refurbished market, but it was not yet bringing in new customers and needed "endless investment" to "make something special" so it stood out against other towns.

Speaking about the market's new water feature, he said "some people say it's useless, but it brings people, it looks nice, it's something refreshing".

Long contoured concrete fountain base stretching in front of shop units and green pre-fab builder's shipping containers. People in orange hi-vis are standing next to it. A wheelbarrow is visible next to the fountain base.
The water feature (shown during installation) has attracted people, according to the traders

Hung Vo, standing at his fruit stall, said the first six months had "not been that good".

"You look at the amounts of money they spent, there's nothing here," he said.

"When we first went up here, they [the council] said they would look after us, but they don't look after us at all."

He said he had been through tough times at the relocated market during the refurbishment process: "I had to sell my house to support the business. I know they say 'free rent', but it's no point in free rent if you ain't got any customers."

He said he had six people working for him at the old market - there were now two.

Kate Bradbrook/BBC Les Brannan with short white hair and glasses smiling at the camera wearing a grey zip-up top and grey shirt. He is standing at his market stall with keys on hooks behind him and a price list on a blackboard.Kate Bradbrook/BBC
Les Brannan said the first two months after the reopening were "fantastic"

Les Brannan, who runs LJB Rutherford's key-cutting stall, said the first couple of months after the reopening were "absolutely fantastic".

Since then, trade was down on the figures for 2022, which was "disappointing", he said, adding: "It'll take time to get people to come back again, I think."

He described the redeveloped market as "lovely, but the onus is on the council to keep it lovely."

West Northamptonshire Council said it was unable to comment on issues relating to Northampton Market during the pre-election period.

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