Bid to bring back painted adverts on gable walls

Hand-painted adverts by renowned street artists Nomad Clan could reappear on the side of buildings in a seaside resort if planners give it the go-ahead.

Urban Art Media has applied to Blackpool Council for permission for one of the adverts to be painted on to the gable end wall of a building on the Promenade.

The adverts would be reminiscent of the early days of advertising 100 years ago, the Local Democracy Reporting Service said.

If the plan gets approval, the artwork would overlook a site in South Shore currently being used as a temporary car park, and on the side of a fish and chip restaurant.

Architect Joseph Boniface has submitted the proposals on behalf of the applicant, with documents saying the scheme would mirror the type of artwork already seen around the town thanks to the Sand, Sea and Spray urban art festival.

The event brought renowned urban artists to Blackpool from around the world including Nomad Clan, whose contribution facing the East Topping Street car park is one of many street images still on view in the town.

A design statement accompanying the application said: "Urban Art Media Ltd have partnered with internationally renowned artists Nomad Clan to provide commercial advertisement opportunities to property owners to the exposed gable walls of their properties."

"Hand painted advertisements were a common sight around the world in the early and mid-twentieth century," it added.

"These adverts would often fill an entire side of a building, maximising visibility.

"It is proposed to provide high quality hand painted advertisements displaying adverts for goods/services not associated with the host building, much like the adverts of the early-mid twentieth century.

"These adverts will be on a rolling basis, each time being [painted over] and a new advert painted in its place by Nomad Clan."

The application will go before town hall planners at a later date.

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