Trump's tariffs a worry says cheese business

Jake Wallace
BBC News, South West
Quicke's Cheeses makes between £150,000 and £300,000 each year from the US market

US President Donald Trump's new 10% tariffs on all imports from the UK to the United States have been described as worrying by one Devon company.

Quicke's Cheeses, based near Exeter, make about 10% of their revenue from exporting cheese to the US, owner of the businesses Jane Quicke said.

She said the tariffs meant by the time the cheese reached shelves in the US, the cost could be far more than 10% higher - due to profit margins.

Quicke's Cheeses makes between £150,000 and £300,000 each year from the US market, Mrs Quicke said.

'Hold back spending'

"Our concern is that the American consumer and some of our larger customers will be very concerned and hold back with their spending," she added.

Trump announced a 10% tariff on all imports from the UK from 5 April - which he said were necessary to protect American jobs and manufacturing.

Companies bringing foreign goods into the US have to pay the tax to the government, but it could also affect consumers if those costs are passed on in the form of higher prices on the shelves.

Mrs Quicke told John Acres at Breakfast on BBC Radio Devon that the cheese went through an importer, a distributor, a wholesaler and a retailer before it reached the US consumer.

Matt Austin The image shows a person standing in a storage area with shelves filled with wheels of cheese. Each wheel has a red tag attached to it. The person is wearing a brownish-grey sweater or jacket and is holding onto the shelves on either side. The background consists of more shelves filled with similar wheels of cheese.Matt Austin
Jane Quicke's family have been running the cheese business since 1540

"Recently the US cheese market has developed some really interesting European and British style cheeses," Mrs Quicke said.

"Their artisan cheese world has really boomed so we are now competing with cheddars made domestically."

She said the tariffs followed a narrative of competing against domestic products which was "worrying in terms of total volumes of sale in to the US".

Reuters Donald Trump holds up a chart while speaking during a “Make America Wealthy Again” trade announcement event in the Rose Garden at the White HouseReuters
US President Donald Trump has imposed new tariffs on all goods entering the US

Mrs Quicke said the company would have to wait to find out how their US customers react.

"We are not the cheapest dollar per pound product," she said.

"We are hoping that perhaps our customers are slightly less sensitive to price.

"A commodity cheese may be hit more because their customers are much more price-sensitive but it is really hard to tell at this point."

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